Samsung is developing a dedicated mobile company to compete against Qualcomm and Apple; It might drop the Exynos brand altogether

Samsung using the Snapdragon 8 Gen 2 exclusively for the Galaxy S23 series is proof enough that the company’s mobile chipset division is in tatters. Not wanting to be left behind in the race against Qualcomm and Apple, the Korean giant is rumored to have set up a SoC development team dedicated to this very purpose.

Samsung’s first custom solution may not appear until 2025, but rumors don’t say if it will still use ARM architecture.

With Qualcomm Oryon set to debut in 2024 and Apple atop the rankings thanks to its powerful and efficient A-series silicon, The Elec reports that Samsung also plans to maintain a healthy level of competition. According to the latest information, the company has formed a team dedicated solely to developing a customized mobile SoC, although the official name has not been disclosed.

This suggests that Samsung may ditch the Exynos brand altogether, but it hasn’t been confirmed if ARM’s Cortex cores will still be part of the new SoC lineup. Regardless, the new division is said to be led by Executive Vice President Choi Won Joon, who was also named Samsung’s head of MX development during the company’s annual reorganization.

Samsung Exynos

Samsung was previously rumored to be partnering with the Radeon teams from Google and AMD to develop a new mobile chipset, but it has not been confirmed if this team is dedicated to launching the flagship Exynos or the unnamed SoC. Our feeling is that this solution is likely to launch exclusively for the future Galaxy S range, as it was previously rumored that Samsung would complete its design by 2023, with a possible unveiling in 2025.

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Of course, it’s not quite as simple as for the sounds, there are huge hurdles that need to be scaled in order to create a capable chipset, starting with Samsung’s foundry business, which also needs an overall improvement. We’ll continue to update our readers on the company’s plans, so stay tuned for more.

News source: electricity

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