Blizzard China claims that NetEase’s partnership extension proposal was rejected

The position on Activision Blizzard’s split from NetEase seems to have been clearly articulated by the latter company. Reuters recently revealed that the US company (through its Blizzard China subsidiary) sent an offer to the Chinese telecom company last week with a proposal to extend their partnership. This proposal was rejected.

According to a statement on Weibo microblogging site, Blizzard China contacted NetEase last week with a proposal to extend the partnership, which will expire on January 23. Unfortunately for Activision Blizzard, this extension was rejected by NetEase. Blizzard China also addressed this situation with the following statement:

It is a pity that NetEase is not willing to extend our game services for another six months on existing terms while we look for a new partner.

We have discussed the consequences of the separation between Activision Blizzard and NetEase. Many of the company’s games will end their services once this 14-year partnership ends on January 23rd. This advertisement, often seen as the highest-grossing in video game history, of course had its impact throughout the industry.

A senior NetEase figure spoke about the reasons behind the deal not being extended a few months ago. The head of Global Investment and Partnership, Simon Zhu, explained that the reason the partnership was broken was due to the actions of “idiots” behind the scenes.

As a player who has spent 10,000 hours in the world of Azeroth, Starcraft and Overwatch, I am very sad that I will not be able to access my account and memories next year. One day, when what happened behind the scenes can be told, developers and gamers will have a whole new level of understanding of how much damage a jerk can do.

Will Blizzard find a new partner to distribute its games in China? How long will the country be without access to ActiBlizz titles? Stay tuned for more developments as they happen.

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