Why did the iPhone 14 Plus fail? [Poll]

The iPhone 14 Plus replaced the iPhone 13 mini in late 2022, and thanks to its larger size, it offered multiple benefits right off the bat. However, despite the admiration of the reviewers, the 6.7-inch phone was not able to achieve the success that Apple had planned, which is why we will discuss the reasons for its commercial failure.

Unjustified high price

Apple was rumored to offer price cuts on the iPhone 15 and iPhone 15 Plus this year, indicating from the start that one of the main reasons for the failure of the iPhone 14 Plus was that it was too expensive. For $899, the US consumer was just $100 away from upgrading to the iPhone 14 Pro and getting a load of upgrades, which included its top-of-the-line SoC, the A16 Bionic.

Simply put, the value proposition is not there. In 2021, when Apple announced the iPhone 13 series, the 6.1-inch model was the only model standing between you and buying the iPhone 13 Pro. So what is the price difference here? A whopping $300 between the iPhone 13 and iPhone 13 Pro. If Apple intended to bring price competitiveness to the table, the iPhone 14 Plus should have retailed for $799, and even then, there would be $200 less of a difference between it and the iPhone 14 Pro.

Only the iPhone 14 Plus features a dual camera array on the back

However, consumers could have justified the difference and might have chosen one of these had it been priced lower. So, if this is the case, why isn’t Apple lowering the price of the iPhone 14 Plus now? Because Apple doesn’t want to give consumers and the press unwanted attention, it’s a discounted brand.

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No convincing promotions

Imagine paying $899 for a phone and still getting a dual camera on the back. What about not having a high refresh rate display or adopting older generation chipsets? Yes, these are justifiable reasons for Apple not having any success with the iPhone 14 Plus.

Sure, a bigger screen gives you more screen real estate, and a bigger size means a bigger battery, but that’s to be expected from a product when you’re spending $899 for it. The Galaxy S22 Plus is cheaper than the iPhone 14 Plus, and not only does it have three cameras on the back, but it also has a high refresh rate display.

Consumers have to pay just $100 and get more iPhone 14 Pro upgrades than they would pay for the iPhone 14 Plus

The slowing economy has eroded people’s purchasing power

At the end of the day, whether you hate or love Apple products, one constant fact is that the iPhone sells in droves. However, when you either have to pay your monthly bills or pay the same amount of money for an iPhone, what do you choose? Anyone in the world would like to own the latest and greatest iPhone, but not at the expense of the added stress of affording the cost of living.

Also, when some consumers make an expensive purchase, they think about it in the long term. In this case, the iPhone 14 Plus’ dual camera and slower 60Hz display can become limiting to the user experience, so why not spend a little more money, get the iPhone 14 Pro and keep it for a few more years? Seems like a wise decision when you want to budget for the rest of the year.

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We’ve surveyed less than we think could be one or more reasons why the iPhone 14 Plus that Apple envisioned might not be successful. If you think there is no reason in the survey, give your opinion in the comments.

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