So it turns out that NVIDIA is considering launching the GeForce RTX 4070 Ti at MSRP of $899. This is the price currently being told for AICs and is the price that is tentatively the final MSRP for the upcoming launch. At a Founder’s Edition MSRP of $899, users can also expect prices for dedicated variants around $50 below that mark, making the RTX 4070 Ti (at $849) NVIDIA’s most affordable Ada Lovelace-based GPU yet.
NVIDIA considers (re)launching the RTX 4070 Ti at $899
NVIDIA had previously launched the NVIDIA RTX 4070 Ti as the RTX 4080 12GB and with the launch of the (re)RTX 4070 Ti, AIC started taking requests from its industry partners for a relatively affordable graphics card. Keep in mind, however, that Jensen is wearing a black leather jacket and we must all submit to its power. So he can snap his fingers and change the MSRP at the last minute if he wants to. This is also why I’m still marking this post as a rumor – because until marketing and documentation for the launch is done, details like this can still change.
However, we *have* confirmation from multiple sources that this is the price point used for AICs to start building orders for the RTX 4070 Ti.
|GPU||FP32 TFLOPs||MSRP||TFLOPs/dollars||Values (%)|
|GeForce RTX 4080||82.59||1599||0.05165||100.0%|
|GeForce RTX 4080||48.74||1199||0.04065||78.7%|
|GeForce RTX 4070 Ti||40.09||899||0.04459||86.3%|
Interestingly, this would make the RTX 4070 Ti have a much better price point than the RTX 4080. One reason the RTX 4080 doesn’t sell like the 4090 is because it offers much less performance (32 fp) per dollar. Obviously there are other reasons at play as well (such as which market segment to buy the best graphics card out there would buy the RTX 4090 while the $1199 price point isn’t low enough to start hitting mainstream segments) but this is a huge pain point and RTX has to offer 4070 Ti is a decently improved value as you can see from the table above.
The nice thing about this launch is that NVIDIA has already leaked all the same performance numbers. I’m of course talking about the official performance benchmarks, which put the RTX 4070 Ti (previously RTX 4080 12GB) behind the RTX 3090 Ti.
The official graph doesn’t show the RTX 3080 Ti so I’m assuming it’ll be a bit ahead of that card and the trading punches in some cases. Anyway, the RTX 4070 Ti is the real mainstream offering as it’s finally starting to hit $799 for the flagship and with the Founder’s Edition going for $899 we can expect some dedicated variants of the AIC to be around $849 – which is a very good deal all in all. something considered.
It should also help bring prices down in the flea market as old new stock RTX 3090s are heading for upwards of $1,000. With an RTX 4000 GPU that performs essentially the same as the RTX 3090 Ti (but offers vastly improved technology the same as DLSS 3.0 and RT performance) selling for around $849 to $899, this will quickly stabilize prices and eventually allow gamers to buy a second. – on the other hand, the RTX 30 series GPU for the prices you should be selling right now.
News source: the actual source