NVIDIA GeForce RTX 4080 price reportedly cut by mid-December to make it competitive against AMD’s 7900 XTX

NVIDIA will reportedly introduce an official price cut for the GeForce RTX 4080 graphics card by mid-December, as reported by Chinese Board Channels.

NVIDIA Reportedly Prepping GeForce RTX 4080 Price Cuts For Mid-December, AMD Radeon RX 7900 XTX Threat Reconsidered?

The NVIDIA GeForce RTX 4080 graphics card has so far been missing out when it comes to performance per dollar value. The graphics card was the biggest price bump for an 80-series card we’ve ever seen at $1,199 and despite shipping less than the higher-end RTX 4090 cards, the new graphics card doesn’t seem to be selling well as it’s still plentiful at retailers. Even the speculators who got the card on launch day struggled to get the cards out of their hands.

Now, according to a report by China Board Channels, some sources have indicated that NVIDIA is preparing to lower the price of the GeForce RTX 4080 graphics card. The price cut is expected to be announced by mid-December, which is when AMD’s Radeon RX 7900 series cards will be available on retail shelves.

The board channels also reported that the NVIDIA GeForce RTX 4080 price cuts are not out of fear of imminent competition by the Radeon RX 7900 XTX and RX 7900 XT graphics cards but in fact due to a reconsideration of cost and performance value to allow for better sales numbers on the card. Personally, I’d say it’s a combination of the two as the Radeon RX 7900 XTX at $999, the low $200 price tag is certainly more attractive to consumers than NVIDIA’s offering. The price cut on the GeForce RTX 4080 may also mean that the RTX 4070 Ti launched in January may also not feature the $899 pricing of an “Unlaunched” GeForce RTX 4080 12GB graphics card as it was supposed to.

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We can’t say for sure how much NVIDIA will drop for the GeForce RTX 4080 graphics card, but one can expect it to come close to the 7900 XTX, say $1,049 or $1,099. It remains to be seen if the performance will still match up to Radeon’s offering as competition benchmarks are yet to emerge. The NVIDIA GeForce RTX 4080 is now also available below MSRP in the European market thanks to a currency adjustment in the US and EU.

What is the right price for an NVIDIA GeForce RTX 4080 graphics card?

News source: MyDrivers

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