UK online retailer AWD-IT recently reduced the price of its NVIDIA GeForce RTX 4080 graphics card from £1,429.99 to £1,099.99 which is £100 less than its MSRP. Since the initial release of the Palit version of the RTX 4080, the price has dropped by nearly £330. When converted to US dollars, the card dropped by just over $405.
NVIDIA’s GeForce RTX 4080 Sees Big Price Drop In UK, Takes £100 Off MSRP
The actual price cut on the site wasn’t as dramatic, with the price changing from £1,199.99 to £1,099.99. The UK MSRP is closer to the US MSRP on NVIDIA GPUs, but this current drop in price is lower than the current MSRP set by NVIDIA. The card is also factory registered.
UK price comparisons show that the most affordable NVIDIA GeForce RTX 4080 GPU from the company’s partner is the Palit GameRock OmniBlack. This current price is very close compared to the OmniBlack. The difference between the two Palit graphics cards is that Midnight Kaleidoscope offers additional RGB lighting on the card that the other version does not.
NVIDIA is in a position to lower the cost of its RTX 4080 graphics cards to compete with AMD and is releasing it, which is just over a week away. The decision to lower the price will benefit the company because AMD’s primary graphics card from its new line will go toe-to-toe with the RTX 4080 Ada Lovelace series GPU. The only hesitation from NVIDIA will depend on the price adjustment on AMD stock at launch. If AMD can’t keep up with demand, NVIDIA can maintain the same cost and reap the benefits of the general need for consumer graphics cards.
The 16GB NVIDIA GeForce RTX 4080 graphics card features an AD103-300 diminished GPU architecture with 9728 cores and 84 GPUs. The RTX 4080 provides a total of 64MB of L2 cache and 224 ROPs. The graphics card offers a boost clock rate of 2505MHz. Combined with 16GB of built-in memory, the new series of cards offer up to 720GB/s bandwidth.
News sources: AWD-IT and VideoCardz