Ubisoft has been going through a rough patch lately. In addition to the company’s ongoing appreciation for toxics management, the publisher has spent the past year delaying and canceling multiple projects (seven projects were canned, five were not announced). What exactly is causing all this commotion behind the scenes?
Well, insider Tom Henderson, who has provided accurate information related to Ubisoft several times in the past, has tried to shed some light on the situation. Henderson spoke to five current and former Ubisoft employees, and according to them, the reason for the cancellations and delays was that the games simply did not measure up when offered to players. One issue appears to be Ubisoft’s fixation on the battle royale format, as one staff member said there were at least a dozen such games in various states of development at some point in time. The publisher has also experienced hybrid development post-COVID and will likely return fully to in-office development over the next year.
The number of dozens of battle royale projects is a bit shocking, but logical. Ubisoft has specialized in open world games and shooters, so of course they want to combine both. However, the fact that several BR projects were greenlit at the same time really indicates a lack of focus and leadership in the company at the moment.
However, according to Henderson, the employees he spoke with had some optimism about the future. Apparently, Ubisoft has a lot of things in the pipeline, it’s just taking a long time to finish and polish everything. Ubisoft is scheduled to release Skull and Bones, Assassin’s Creed Mirage, and Avatar: Frontiers of Pandora during fiscal year 2024 (which runs from April of this year to the end of March 2024) and the latter two are expected to do well. Henderson also hints that a new entry in The Crew series is expected for fiscal 2024.
what do you think? Can Ubisoft correct the ship? Who is the company trying to make dozens of battle kings simultaneously beyond hope?