Since Instagram first introduced reels in 2020, they have become a popular feature of the app. These short videos that were supposed to take over TikTok are much more than just a way to pass the time. Due to their massive reach and rapidly growing popularity, Reels are one of the best ways to make money on Instagram right now.
Yes, Reel monetization is real and not just for celebrities. Anyone can have a piece of this pie if they are savvy enough. If you’re wondering how to make money and get paid with Instagram Reels, read on for methods you can try.
How to make money with instagram reels
Instagram is constantly rolling out updates that allow you to monetize your content, and today there are several ways to make money from Instagram Reels. Joining the app’s brand new bonus program, which aims to reward content creators, can earn you anywhere from a few hundred to thousands of dollars per month.
Even if you are not eligible for this program, you can use the reels to promote your business and increase sales. If you don’t have a business as such, brand sponsorships and affiliate marketing are also great ways to supplement your income. Read about each method of making money below.
Join the Instagram Reels Play bonus program
Instagram has hit the gas when it comes to Reels, and it doesn’t look like it’s slowing down anytime soon. Things are about to get serious as the platform has announced that it will offer bonuses to eligible users for creating and posting reels. It probably sounds like a dream job if you’ve been doing it anyway. Here’s what the process involves.
Step 1: Become eligible for the Reels Play bonus program
First, you need to qualify for the Instagram bonus program. The program is still in its early stages and is only available in the US. At the time of writing, there is no way to start or apply for the program directly, as it is invitation-based. However, there are several criteria that users must meet.
- You must have a merchant or creator account
- You must live in the US and be at least 18 years old
- You must follow Instagram’s monetization policies
- Your follower count must be less than a million
Eligible accounts will be notified in the app that they have qualified for the program. You can also check if the bonuses are available to you in the following way.
- Go to the profile of the creator or company.
- Open your Professional Dashboard.
- Find “Bonuses” in the menu.
- Press the “Get Started” button to find out if you’re eligible.
If you meet all the criteria but this option is still not available to you, be sure to check back often as it is being rolled out.
Step 2: Activate the bonus program
It is extremely important that you activate the bonus program as soon as you become eligible, as your eligibility may expire. Setup is simple.
- Open your profile and go to your Professional Dashboard.
- Scroll down to “Bonuses” and press “Get Started”.
- Read and accept the terms of the program.
- Select your country and whether you are an individual or a business owner. Business owners will need to enter their tax information on the next screen.
- Choose the payment method. You can do it later.
- Tap “Activate Bonus” and then “Done” and you’re good to go.
Step Three: Achieve the goals
Once the bonuses are set, the real challenge begins. Instagram will give you goals that you have to complete by a set deadline. These goals vary from account to account. You have 30 days from the moment you activate the feature to meet the goals and qualify for the payout.
The good news is that you can use up to 150 reels to meet your view goal over the next month. You can check your progress towards your goal and the maximum payout you can expect on your Professional Dashboard.
Here are some tips to make progress and make sure you can take advantage of the payout.
- Before you submit a reel, go to the Bonuses page and select “Reel Playing Bonus”
- If you forget to select the “Reels Play Bonus” in advance, you have up to 24 hours to do so with a delay
- Note that if you delete a coil, it will no longer count towards your goal
- Leave out branded content as this is not allowed under the bonus program
- Make sure you follow the terms and conditions, as three Reel violations will disqualify you from participating in the program for a period of time.
If you follow all the rules and manage to meet the goal, Instagram will send you an invoice around the 10th and a payment around the 21st of the following month.
Collaborate with brands
The Reels Play bonus program is still not fully implemented, so it may not be available to you even though your account has ticked all the boxes. Fortunately, this is not the only way to increase your income with short videos on Instagram.
Another way to earn Instagram Reels is to work with brands that might want to use your account for exposure. Do you have an established following? Are you posting content about a specific area? If so, then there are companies that share your interests.
Influencer marketing is huge these days, and it’s not just limited to accounts with millions of followers. Brands often prefer micro-influencers with more modest followings because they provide more authentic content.
How do you get brands to contact you with sponsorships? There is no sure recipe for this. You can try submitting your Instagram account to influencer platforms like Upfluence and NeoReach, which allow businesses to connect with content creators.
Once a business contacts you to work with you, you will be required to publish sponsored content for an agreed fee. Sponsored content is marked as such on Instagram, and you can even tag the business you work with in your roles for maximum transparency.
Take advantage of affiliate programs
If you are not yet an established influencer, it may be difficult for you to sign with a brand. If your reels get a reasonable number of views, you can approach the companies yourself.
Many businesses have affiliate programs that allow you to act as a brand ambassador. You earn a commission every time a business makes a sale through your promotion. This is usually a small percentage of the product price, but can increase if you can convince many of your Reel viewers of the product’s reliability.
You can sign up for affiliate programs like Amazon Associates or contact smaller businesses directly to get a partnership. Instagram has its own affiliate program, which is still in the testing phase. Once listed, it will be easier than ever to connect with businesses for affiliate marketing.
If you have any kind of business, social media is probably an integral part of your digital marketing. If you’re not already making reels to advertise yourself, you’re missing out on a massive user base.
Instagram Reels have a much wider reach than any other type of content shared on this social media platform. This makes them the perfect tool to spread your message. Whether you have a small business selling handmade goods or are a freelancer looking for clients, Reels can provide you with great advertising.
There are many ways to advertise your products or services in your reels, depending on the type of business you run. You can showcase the products you use and tag them in your Reel, so users can go to your Instagram Shopping page with just a few taps. The product links will be in the View Products section at the bottom of the reel.
You can increase traffic to your website, blog or YouTube channel by referring viewers to your page in the description.
While this method won’t mean direct deposits to your bank account, it’s a valuable long-term strategy for increasing conversions.
Offer to subscribe
Instagram is constantly competing with other platforms that allow users to offer subscription-based content to their followers. The Subscription feature was introduced to mimic this mechanism. If you have some dedicated followers, they might be interested in exclusive paid content from you. Unlike working with a brand, this monetization method will provide you with a monthly income.
The Subscription feature is only available in the US at this time. For now, Subscriber benefits include private stories, lives, posts, chats, a badge, and last but not least, reels. Even if you only plan to publish one type of paid content, you can use your reels to promote to a wide audience.
Social media can be a lucrative source of money if you are dedicated to creating valuable content. Instagram clearly agrees with this, as evidenced by its stimulating Reels Play bonus program. See if you can sign up for this program and earn some money. If you’re still not eligible, consider other ways to monetize your Instagram roles.
Is the Reels Play bonus program already available to you? Or have you already registered and started posting your reels? Let us know in the comments section below.