Want to create a second Instagram account? Want an account for business and one for yourself? Managing multiple accounts for clients? There are many reasons why you might want to have a second or even third Instagram account. This tutorial will show you how to create and manage them efficiently.
Surprisingly, Instagram is open to users who have multiple accounts. The company even makes it easy to switch between them right in the app.
This feature is great for social marketers, small business owners, or those with many passions. Instagram tends to have a narrow focus and the account often focuses on one niche. Any deviation from this can dilute the message, especially if you are promoting a brand or business. That’s why it’s so convenient to have multiple accounts.
This article will teach you everything you need to know about creating and managing multiple Instagram accounts.

Creating a second Instagram account
The advantage of this setup is that you don’t have to log into separate accounts, but you can link your Instagram accounts to keep things nice and tidy.
- Open your main Instagram account.
- Select your profile icon in the lower right corner.
- Tap the three-line menu icon at the top right.
- Select the gear icon to access Settings.
- Choose Add Account at the very bottom. You can see Add or switch accounts if you already have more.
- Select your username and select next continue.
- Use a different email address than the one already linked to Instagram.
- Confirm your email account by entering the confirmation code sent to the address.
- Set your profile picture and follow the registration wizard.
You can link your Facebook account to your Instagram account if you want, but only if you haven’t done so for your main account. Whatever method you use in step 7, phone, email or Facebook, must be different from the method used for this main account. If you use the same details you will get an error telling you that these details are already in use or words to that effect.

Linking a second Instagram account
If you already have a second Instagram account, you can link it to your main account instead of creating another one if you want. It uses a similar process as above. You can link up to five accounts at once using this method.
- Open your main Instagram account.
- Select your profile and the three-line menu icon at the top right.
- Select the gear icon to access Settings.
- Choose Add Account at the very bottom.
- Enter additional account details and save.
Your Instagram accounts are now linked. Although nothing changes to the accounts themselves, it will make switching between them easier than logging out of one and back into the other.
Switch between Instagram accounts
The process for switching between linked accounts is the same whether you’ve created a new second account or linked an existing one.
- Open the Instagram app and select your profile.
- Select your username at the top. A small pop-up window will appear with your linked accounts.
- Select the account you want to switch to.
Depending on what phone you’re using, the account selection will be a drop-down menu or a pop-up window. Either way, select an account and you’ll switch instantly.
Remove the linked Instagram account
If you need to delete an account you’ve linked, it’s almost the reverse of linking them. How to do it:
- Log in to the Instagram account you want to delete.
- Select your profile and the three-line menu icon at the top right.
- Select the gear icon to access the settings.
- Select Sign out of account.
Follow the steps below to remove the link between the account you were signed in to and those it was linked to. You can then delete or forget about this account as needed.
Delete Instagram account
Deleting your Instagram account is a drastic measure, but it’s a useful cleaning task if you’re no longer using it. Deleting an account is irreversible, so once you do it, that’s it. If you need to delete it, follow these steps.
- Open the browser on your device and go to the Instagram account deletion page.
- Complete the short deletion request form, state the reason and enter your password.
- When you’re ready, select Permanently delete my account.
Instagram may try to keep you around by offering tips or help to keep your account running, but in the end they will do what you ask and delete it.
Frequently Asked Questions
Here are some more answers to your Instagram questions.
How many Instagram accounts can I link?
Each user can have up to five Instagram accounts.
Will I get notifications for all my accounts?
The notifications you receive will largely depend on whether this feature is enabled for each account. However, you will only receive notifications for the account you last used.