Apple’s senior vice president of devices faces problems making SoCs of the future with performance and efficiency advantages; Competition may catch up

Apple’s A-series SoCs continue to lead the smartphone market with unrivaled performance, but the annual gap in those leaps and bounds has narrowed. This is because the tech giant has experienced a massive brain drain, with engineers and executives leaving the company’s chip division in search of better opportunities and an improved work environment. This makes the current situation very difficult for Apple’s senior vice president of hardware technologies, Johnny Srouji, according to a report.

Apple has tried to increase confidence in chip engineers that companies that employ former employees will not stay in business

A previous report stated that the previous iteration of the A16 Bionic supported ray tracing, but it consumes a lot of energy and cannot be used on the iPhone 14 Pro and iPhone 14 Pro Max. This may be why there is evidence that Apple’s latest iPhone SoC uses a similar GPU architecture to the A15 Bionic, with a previous die comparison showing fewer differences between the two custom silicon.

Information suggests Apple’s Srouji will continue to run into trouble as more chip engineers leave for greener pastures, which includes the likes of CPU designer Gerard Williams III, who left to start Nuvia in 2019 and was acquired by Qualcomm, which later filed Orion. Although he was later replaced by Mike Filippo, he quit much earlier this year to go work with Microsoft, and it is quite surprising that Apple has not named his replacement yet.

To prevent more engineers from leaving the company, Apple has made presentations in an attempt to convince its employees that working for the California-based giant is more rewarding and stable, since there is a huge amount of risk associated with chip-focused startups. development. Given that many industry experts and economics watchers have predicted a severe economic slowdown, many of these engineers would likely prefer to work for Apple.

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However, it doesn’t change the fact that now, companies like Qualcomm can gain an edge against Apple’s A chipset. According to a multi-core benchmark leak, the newly announced Snapdragon 8 Gen 2 manages to bridge that performance gap, and if next year’s A17 Bionic launch disappoints in performance metrics, perhaps Qualcomm’s or MediaTek’s flagship silicon will outpace Apple’s next-gen offerings for the first time. in 2023.

News source: information

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