Last year, Intel stated that it plans to increase the prices of its CPUs including the 12th Gen Alder Lake CPUs. The decision was effective in the fourth quarter of 2022, but it seems that the price hike has finally come, even though it is the beginning of 2023.
Intel kicks off 2023 with up to a 10% price increase on 12th Gen Alder Lake CPUs, 13th Gen chipsets for a very expensive
The price hike can already be seen on Intel’s Ark website where the majority of 12th Gen Alder Lake CPUs are affected. That’s still a slight increase versus the “up to 20%” price hike that Intel has planned for other PC components, but even so, what makes this even more difficult to understand is the fact that the price hike makes the 12th-gen Alder Lake lineup Much more expensive than the 13th generation Raptor Lake lineup although the latter offers better performance, more cores/threads and cache.
I would say the other thing is we have a good pipeline of products coming out over the course of the second half of the year. And I think we kind of work with the wind in our sails in terms of product offerings across all of our businesses. And then third, we’re increasing pricing, pricing generally in effect in the fourth quarter. We had quite a bit of time.
We’ll also see more price improvement in CCG than DCAI. Both — we adjust pricing, but pricing is more important at CCG. This also gives CCG a boost in the latter part of the year.
David Zinsner – Chief Financial Officer of Intel Corporation
Based on pricing from the Intel Ark website, the Intel Core i9-13900K was affected by the largest price increase of +$59. That’s still within the range of a +10% increase but given the high cost this chip is already flagged for, it has the biggest cost bump. The same card with all 12th generation chips from Alder Lake, but it should be noted that this price increase will not only be limited to 12th generation chips, but we will soon see it in the 13th Gen Raptor Lake lineup as well.
Updated 12th Generation Intel Prices (Q1 2023)
|CPU name||original MSRP||New MSRP||price increase||The price difference|
|Core i9-12900K||$589||$648||+ $59||10.0%|
|Core i9-12900KF||$564||$620||+ $56||9.93%|
|Core i9-12900||$489||$538||+ $49||10.0%|
|Core i9-12900F||$464||$510||+ $46||9.91%|
|Core i7-12700K||409 US dollars||450 USD||+ $41||10.0%|
|Core i7-12700KF||$384||422 USD||+ $38||9.90%|
|Core i7-12700||$339||373 USD||+ $34||10.0%|
|Core i7-12700F||314 USD||$345||+ $31||9.87%|
|Core i5-12600K||$289||318 USD||+ $29||10.0%|
|Core i5-12600KF||$264||$290||+ $26||9.85%|
|Core i5-12600||$223||$245||+ $22||9.87%|
|Core i5-12500||202 USD||222 USD||+ $20||9.90%|
|Core i5-12400||$192||211 USD||+ $19||9.90%|
|Core i5-12400F||$167||$184||+ $17||10.1%|
|Core i3-12300||$143||$157||+ $14||9.79%|
|Core i3-12100||122 USD||$134||+ $12||9.84%|
|Core i3-12100F||$97||107 US dollars||+ $10||10.3%|
We think this price increase could potentially impact Intel’s customer side of the business which has made a lot of moves against AMD over the past several quarters. PC builders are still reluctant to purchase the latest Ryzen 7000 CPUs and are still building PCs with Ryzen 5000 chipsets due to the high costs associated with not only the CPUs but the platform itself. The upcoming Intel B760 boards launching today will get a 10% price bump as well but will still be cheaper than the AMD B650 boards which are limited to just DDR5 memory support.